Archive for the ‘Branding’ Category
We are truly fortunate to have the technology that we do today to develop Branding Strategies for our small businesses by utilizing free social media sites like Facebook, Twitter and YouTube. These free sites allow us to meet new people 24 hours a day, 7 days a week from all over the world.
Businesses of all sizes have utilized these sites to grow a network of followers. Even independent music artists have figured out a way to market their music on the internet without the help of major record labels, simply by branding themselves.
But many are using 2 simple yet effective branding strategies to help them with their branding efforts:
1. CUSTOM BRANDED BLOGS – You need a home on the internet and the best way to do that is with a custom branded blog. Doing so allows you to express yourself to your target market, which you can not do with a standard free theme that you find on the internet. So, whether it be for personal or business purposes, having a custom designed blog to market yourself or your business can be extremely effective and can lead to some amazing results.
2. FACEBOOK FAN PAGES - Do not underestimate the power of Facebook Fan Pages. First of all, they are search engine friendly. Secondly, you can BRAND your fan pages to look like your custom branded blog. Doing so gives an impression that you are well established and professional and that you mean business. Facebook Fan Pages allows you to customize their pages using the FBML (Facebook Markup Language). But, unless you know how to use this, you will need to hire a designer/web developer to design a few pages for you. And what is really great is that you can even embed a video and a lead capture form so that you can generate targeted leads.
So, as you can see, using simple tools on the internet is definitely what you should be doing to market yourself or your business, especially using blogs and fan pages.
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When it comes to picking a color for your brand, you need to realize that colors make people feel a certain way. So, when figuring out what COLOR you should use for a logo, custom design, blog, etc., just think about who your target market is and how exactly you want to make them feel. Color is a powerful branding tool. All of us are surrounded by colors. Colors represent who we are as individuals and how we want to brand ourselves.
Look at IBM for example. The colors of the IBM logo is BLUE. And BLUE represents security and reliability. Colors enables brand recognition. McDonald’s golden arches would not be the same if they changed their arches to GREEN or BLUE or RED.
Look at the color that TIFFANY & CO uses. Their color is so important to their brand, they even trademarked it.
Big Fortune 500 companies use colors to express their brand attributes. You can do the same for your personal or small business branding.
So when thinking of your BRAND color… don’t think about what YOUR favorite color is, think about what color best describes your brands attributes and how you want YOUR target audience to feel.
Let’s take a look at our branding color pallet:
BLUE – Authority, Reliability, Truth, Trust , Peace, Intelligence, Loyalty, Integrity, Wisdom.
GREEN – Growth, Nature, Optimism, Fertility, Spring, Relaxation, Luck, Healing, Youth, Environment.
YELLOW – Happiness, Energy, Caution, Joy Warmth, Creativity, Intellect, Warning, Vision, Light.
ORANGE – Competition, Energy, Success, Force, Encouragement, Determination, Productivity, Potency.
RED – Action, Passion, Energy, Power, Determination, Desire, Love, Courage,
PURPLE – Competition, Royalty, Passion, Sexuality, Mystery, Mysticism, Ambition, Dignity, Inspiration, Wealth, Magic, Luxury.
So, what is your BRAND Color? To determine what your brand color is, you must first know what your brand ATTRIBUTES are.
Use this FREE Color Schemer to help you come up with the colors of YOUR brand.
Having custom blog layouts for branding your business on the internet is one of the most important tools you can have for your business. Many people don’t realize the impact that they can make if they have a customized blog that brands them when visitors come to visit.
By incorporating a custom branding presence into your marketing efforts, you can start to see incredible results compared to the results you would get if you were using many of the free WordPress themes you see on the internet today that many people use. Although there are many beautiful blog themes on the market that you can use for free, it does not compare to having custom blog layouts that makes you stand out from your competition.
For small businesses just getting started or for businesses looking to revamp their current online presence, the brand development process can be a difficult one to accomplish unless you know how to design your own graphics so that you can make a blog that fits your personality and style or what you and your business stand for. When you brand yourself through the use of the internet, it instills trust and recognition when people find your site and you get a host of benefits by doing so.
When incorporating custom blog layouts into your marketing efforts, it Clarifies your positioning in your niche and ensures the viability of your company. Building brand loyalty allows you to create an environment that allows your clients, customer, or prospects to get to know who you are and what you stand for.
The truth of the matter is that personal branding is much more easier than company branding. It allows you to showcase your skills and ability to your audience and positions you as the expert in your field. Therefore, it’s easier to sell what you are offering. Your image is everything and should be created with custom blog layouts that are designed to position you as a leader or expert in your niche.